A report in the Irish Examiner has shown that HRI, or Horse Racing Ireland, might be considering the possibility of allowing their customers to bet through Internet betting systems similar to online casinos. This development is due to the fact that HRI has discovered a decrease in attendance of gamblers and others during Irish racing events. The purpose is hopefully to reverse to declining number of punters, whether in land-based or online casino and gambling venues, at the racing meets. HRI just recently launched with the Strategic Marketing Group, and the group has offered several suggestions and recommendations so that the horse racing sports will be revitalized.

One of the strategies to revitalize the sports is to open up lounges that have WI-FIs. Aside from that, it is also suggested that HRI will form partnerships with providers of internet betting and online casinos. These strategies will allow the younger generation of gamblers to be attracted to the sports and wagering, as well as for HRI to reconnect, not just with the gamblers, but with all the sectors of the public. According to the newspaper report, the decrease in attendance in race courses is due to the invasion of the online casino and betting, as well as the, phone betting.

According to Michael O’Rourke of the new marketing group, this is a nucleus of people who are practically interested in horse racing just to bet. However, there are a growing number of options available off the course for these gamblers to bet. Their goal is to attract people, especially those playing online casinos, to go back to the racecourse. An improvement scheme for the racecourses will be drawn by the group, focusing on the improvement of The Curragh and Leopardstown racecourses.

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